Students are eligible to be considered for The Bill Bernbach Diversity Scholarship Program if they meet the following criteria:

  1. Are African-American, American Indian/Alaska Native*, Asian-American**, Native Hawaiian or other Pacific***, or Hispanic
  2. Are within 18 months of graduation
  3. Are a citizen, national or legal permanent resident of the United States as of the date the application is submitted
  4. Are a full-time student from one of the following preferred advertising-portfolio schools****:
    1. Art Center College of Design
    2. Creative Circus
    3. Miami Ad School
    4. University of Texas at Austin
    5. VCU Brandcenter
    6. Savannah College of Art and Design
    7. San Diego Portfolio Studio
    8. City College of New York
    9. School of Visual Arts
    10. Fashion Institute of Technology
  5. Applicants from schools other than those listed, must be in pursuit of an undergraduate degree as an Art Director, Designer or Copywriter and able to provide a creative portfolio for review
  6. Show exceptional creative talent and promise