The Bill Bernbach Diversity Scholarship Fund was established in April 1998 by DDB Worldwide to recognize excellence in creative disciplines. Talented, diverse students are awarded $5,000 each year.
The scholarships are awarded to students based on outstanding creative talent.
The scholarship program is funded by DDB Worldwide Communications Group, Inc., its employees, Omnicom, and outside donors. It is administered by 4A’s Foundation, Inc., a charitable institution founded and operated in collaboration with the American Association of Advertising Agencies.